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The Army is reviving a decades-old ad slogan, hoping it will reach a new generation of recruits
From: American Homefront Project
Caption: The Army's new ad campaign revives the marketing slogan that it used during the 1980s and 1990s. The rebranding also includes a redesign of the Army's "star" logo. The Army says the box around the star has been removed "to reflect the limitless possibilit, Credit: U.S. Army
The new marketing campaign is based around the tagline, "Be All You Can Be," which was originally featured in Army ads during the 1980s and 1990s.

Bought by North Country Public Radio, WRFA-LP, KRPS, Texas Public Radio, and KUT


  • Added: Mar 10, 2023
  • Length: 03:55
  • Purchases: 5

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