KSQD Santa Cruz

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The mission of the Natural Bridges Media/KSQD is to build community through quality broadcasts, podcasts, training programs and community events that celebrate the uniqueness of Santa Cruz County. KSQD audiences will be well-informed about the issues affecting their lives.  Listeners will feel a sense of belonging because they can interact with a station that is responsive to their needs and interests. Broadcasts are primarily live and local and volunteer-hosted and produced.  KSQD facilitates quality local journalism, information, culture, and music. KSQD will broadcast emergency alerts and updates. Listeners experience an open-door atmosphere where differing views are aired respectfully. KSQD gives a voice to individuals, groups, issues and music that have not been covered, making it an alternative to corporate media.


Natural Bridges Media is a nonprofit 501-C 3 organization whose purpose is to run and operate KSQD-FM, a noncommercial, listener-supported community radio station for Santa Cruz County. We are incorporated in California and are in the process of filing our incorporation papers for federal tax-exempt status.


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