This is a story about a startup company called Storelli Sports. They are a small company started in Brooklyn, New York that is engineering a new type of innovative soccer protective gear. The business team is made up of a bunch of young adults and their gear is just starting to get real national attention. They recently got their first items in Sports Authority and Dick's Sporting Goods stores around the country. The story here is of how a small startup with a great idea were able to create an item for a market that hasn't really been explored yet. As of right now, Storelli doesn't have any real competitors that are only making soccer protective gear for the whole body like they are.