One-Day Fundraising Drive Promotional Spots

WVIA ran a variety of spots that promoted our 1-day spring fundraising drive, from "1-day history minutes," to asking for volunteers, to listener testimonials, etc. This series of promos ran to both promote the drive and direct listeners to pledge ahead of time on the website. And yes, we made the goal.

We ran 3 weeks of pre promotion:
Week 1 we began the staff meetings (meetings 1, 2, and 3 -- each ran for 1 day only) and the host "teaser" spots.

Week 2, we continued the staff meetings (meetings 3 + 4), and ran the 1-day history spots, as well as an explanation of the "new member challenge," and a spot that asked for phone volunteers.

Week 3, we added some testimonials, staff meetings 5 + 6, and reminders.