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Beyond a Song (Series)

Produced by ISOAS Media

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Beyond a Song: Loren Israel (Part 1)

From ISOAS Media | Part of the Beyond a Song series | 01:00:00

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LOREN ISRAEL (PART 1): PUBLISHED ON PRX 5 / 7 / 2021 - BEYOND A SONG originates in BLOOMINGTON, INDIANA and is sponsored by:
THE BLUEBIRD NIGHTCLUB, REAL TO REELS RECORDING STUDIO, AND VISITBLOOMINGTON.COM

Beyond a Song host Rich Reardin interviews Los Angeles based music producer and record executive Loren Israel.
Loren Israel grew up in Hollywood, California and later moved to the San Fernando Valley. His career in the music industry began at age 15, when he played in several bands. He toured the country with these bands, opening for bands like Bad Religion, the Sugarcubes, Soul Asylum, Social Distortion, the Damned, and the Smithereens. One successful band that he was in was called One Day, where he played guitar and wrote songs. Later, he switched gears and went to college. However, he could not stay away from music and put on several benefit concerts because he enjoyed it. As a result, he was scouted by an A&R executive who saw him at these shows, and ended up offering Loren an internship at Capitol Records. A few years later, Loren was offered a permanent job at Capitol as an A&R executive.
As an A&R executive for Capitol, Loren signed Less Than Jake and Jimmy Eat World. He independently produced and signed The Hippos to Interscope Records, and Automatic 7 to A&M / Vagrant Records. He served as an A&R consultant to Jimmy Eat World's self-titled CD for DreamWorks.

Outside of Capitol Records, Loren began developing independent artists in 2001. He worked extensively with Rock Kills Kid from 2001–2004 and produced and managed the band's first EP release on Fearless Records in 2003. This led to the band being signed to Reprise Records and in 2006 released their first major record label record, Are You Nervous?.

Loren also scouted and developed the Plain White T's. He produced and managed the band's first two albums Stop (2001) and All That We Needed (2005). He was directly responsible for the band establishing a marketing presence on MySpace with 200,000+ friends. The popularity of the band garnered them a deal with Hollywood Records in 2006 and released Every Second Counts September, 2006.

In addition, Loren worked on Sugarcult's 2006 album Lights Out. He worked as management for Neon Trees during the release of their album Habits.

Loren currently does A&R consulting for Virgin Records, Epic Records, and Warner Bros. Records, and also runs two companies. The first, Band Boot Camp, is a program in which Loren personally assists artists in the areas of songwriting, stage presence, and self marketing in a one-day workshop in a studio in Hollywood. The other, his Music Mentor Program, allows him to work with emerging artists on a more long-term basis.

Musical selections include: Sweetness,The Locomotion, Black Hole Sun,Folsom Prison Blues, Lockdown, Hey There Delilah,Animal,Rhythm of Love


For more information, visit
BEYOND A SONG.COM