The Rise of the Staycation > Comments > "Review of The Rise of the Staycation"
Piece Comment
Commenter Profile
- Ben Markus
- Username: benmarkus
- Location: Honolulu, Hawaii
- Joined PRX: Apr 12, 2007
Piece Information
- "The Rise of the Staycation"
- Summary: The Ins and Outs of Getting Away Without Going Anywhere
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Review of The Rise of the Staycation
Ben Markus
Posted on August 28, 2008 at 02:05 PM
Good story idea. Raw execution. All the right instincts are there.
I loved the audio from the commercial and reading of the print ad. I would've liked to hear from a tourism official about why the Staycation campaign now. I think that could've been a playful little two way.
I enjoyed Libby's voice. It was young and real. She's got a future in this business if she wants it.
But there are times when this piece drags a bit. For something lighthearted with few sound bites it could have been a bit shorter. 5:30's a stretch: tighten it up, maybe drop the VOXPOP, and it's a four or five star piece.
Keep up the good work!